Kathy Nave
Marketing Strategist
Phone:
+1.617.416.six-two-five-four
Email:
kathy dot nave at gmail dot com
Hi. I'm Kathy Nave.
Loves great design, tea, and humor. Favorite movies include When Harry Met Sally, The Shawshank Redemption, and Trading Places. Also secretly enjoys Yo Momma jokes (that's the New Yorker in me). Other loves are my husband Cody and my two daughters Ellen and Lauren.
[Here's the professional intro:]
I'm a hands-on marketing strategist with over 25 years of experience producing successful branding strategies, demand/lead generation campaigns, and customer acquisition tactics within multiple industries. I aim to improve customer experiences by using general journey mapping principles to create relatable engagement and content strategies. From small, B2C-centric companies to non-profit start-ups to established, B2B/B2G-matrixed organizations, I am able to drive and produce business results.
If you want to learn more about me, scroll on down. Please and thank you.
EXPERIENCE
EDUCATION
September 2019 – April 2022
Freddie Mac Multifamily
DIGITAL MARKETING OPERATIONS MANAGER
April 2020 – April 2022
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Managed the digital marketing infrastructure, workflow, and operations for the Multifamily division. Led a team of three marketing operations professionals on the execution of digital communications, events, and customer engagement initiatives. Implemented marketing automation and optimization campaigns, project/process management technologies, and virtual & in-person event systems. Supervised and directed multichannel customer data management, surveys, reporting, insights, and analytics.
DIGITAL MARKETING CONSULTANT
September 2019 – March 2020
February – September 2019
Marketing Contractor
MARKETING CONTRACTOR
Piper Strategies
February – September 2019
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Part-time contractor for federal business management consulting firm LMI/Suntiva managing social media, content copywriting and development, talent brand support, PRs/announcements, website maintenance, and metrics reporting on all digital marketing activity.
MARKETING COMMUNICATIONS CONTRACTOR
NAFCU
February – March 2019
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Short-term contractor providing email and direct mail copywriting and event project management for the nation's federally-insured credit unions.
August 2017 – December 2018
Graduate Management
Admission Council (GMAC)
MARKETING MANAGER, AMERICAS
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Created digital marketing and communication plans to educate and promote the GMAT graduate business school exam to candidates, including lead and demand generation/conversion/nurture strategies, content development and production, product messaging, promotional offers, and automation programs focusing on core segments for the Americas region. 2018 campaigns generated $150M+ in exam registrations. Advised and provided data analysis/reporting on digital marketing initiatives, campaigns, and events.
March – August 2017
Marketing Contractor
DIGITAL ENGAGEMENT CONSULTANT
Partnership for a Healthier America
June – August 2017
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Marketing consultant for Partnership for a Healthier America to manage and execute digital marketing projects for their Active Schools initiative, including website redesign, Salesforce CRM development, and email strategies.
GRAPHIC DESIGN CONTRACTOR
IHS Markit
March 2017
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Principal graphic designer for 2017 CERAWeek Conference Agora Program Guide.
May 2014-February 2017
ICF
SR. MARKETING CAMPAIGNS MANAGER, FEDERAL & COMMERCIAL PROGRAMS
Directed, executed, and analyzed account-based marketing campaigns to promote ICF’s commercial & government offerings within health and digital solutions, working in partnership with subject matter experts to originate influential campaigns and strong demand generation strategies. Orchestrated omnichannel marketing strategies. Developed messaging strategies, yearly marketing plans, and editorial calendars to support new business initiatives.
March-April 2014
NIITEK, Inc.
MARKETING COMMUNICATIONS CONTRACTOR
Marketing contractor for leading military technology manufacturer of counter-IED, GPR, chemical, and biological threat detection systems. Updated and designed new templates for all printed marketing assets.
June 2010-January 2014
IHS Markit
REGIONAL MARKETING MANAGER, AMERICAS
Implemented and managed the execution of market programs and campaigns for Inside Sales teams—Product Design/Standards and Codes division in the Americas region. Exceeded revenue projections for two consecutive years (2012-13). Built demand/lead generation campaigns and increased customer acquisitions through targeted marketing channels. Partnered with sales teams and leadership on regional product and vertical market plans, including sales materials, ABM targeted messaging, and sales cycle optimization programs. Provided quarterly analysis/metrics reporting.
March 2008-May 2010
IHS Energy
SR. CAMPAIGNS MANAGER, PRODUCT MARKETING
Orchestrated integrated marketing campaigns for energy research products and services, client studies, forums, events, and sponsorship sales. Exceeded CERAWeek Conference revenue targets for three consecutive years (2010-12). Worked with Product Management teams to strategize, plan and implement integrated marketing campaigns. Developed integrated media strategies to build brand awareness, improve customer retention and generate/nurture sales-qualified leads.
September 2005-February 2008
IHS CERA
SR. GRAPHIC DESIGN MANAGER
Led graphic design projects and branding standards for all marketing collateral, graphics, and layouts for product illustrations, internal communication materials, and corporate stationery. Primary design lead responsible for CERAWeek Conference signage, displays, premiums, and print collateral. Supervised graphic design contractors.
December 2002-June 2005
Addison-Wesley Higher Education Group, Pearson Education
ONLINE MARKETING COMMUNICATIONS SPECIALIST
Maintained web content for Addison-Wesley’s computing, economics, finance, mathematics, and statistics disciplines. Produced microsites for commerce and online promotions including web tours, demos, and websites.
August 1999-April 2001
Kozmo.com Boston
REGIONAL SALES AND MARKETING MANAGER
Established, launched, and directed all marketing strategies in Greater Boston for revolutionary national e-commerce “delivery in under an hour” service. Exceeded customer acquisition goals of 35,000+ customers during the first 18 months and overall yearly revenue objectives for 1999 and 2000.
Responsible for achieving sales results against monthly/annual goals, customer acquisition, and lead generation targets. Developed regional marketing budget and executed local campaigns, including media advertising, direct mail, events and sponsorships, college marketing, and reward/retention programs.
May 2022 – Present
Piper Strategies
DIRECTOR, MARKETING OPERATIONS
Piper Strategies
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Lead marketing automation and analytics contractor for Piper Strategies’ integrated marketing consulting services for the GovCon community. Client support includes IntelliDyne, Rancher Government Solutions, GCS Geospatial, Metronome, Human Capital Strategic Consulting, ArcSource Group, MPowered Solutions, The G2 Consulting Group, and more.
January 1998-July 1999
Addison-Wesley Professional Computer & Engineering Group, Pearson Education
MARKETING SPECIALIST
Devised and executed individual title and cluster campaigns including print advertisements, brochures, promotional items, and marketing premiums for technical professional computer reference books.
Bachelor's Degree
BOSTON UNIVERSITY
College of Communications, B.S.
Major: Mass Communications and Public Relations
Minor: Advertising
PORTFOLIO
Here are samples of GMAT, mba.com, plus commercial and public health content that I have produced. Click here to see these samples in an expanded reader window.
SKILLS
CRM & Automation
Hubspot | Eloqua | Salesforce | Marketo | Pardot | Microsoft Dynamics
Campaign Monitor | Click Dimensions
Digital Marketing & Optimization
Earned/Owned/Paid Strategies |
Social | SEM | SEO | PPC
Data Analytics, Visualization & Reporting
Google Cloud | Power BI | Tableau
Certifications & Mentorships
HubSpot | Salesforce | AMA
AMA DC Chapter Marketing Mentors Program 2020-21
Microsoft Office & Adobe Creative Cloud
Desktop Publishing
Graphic Designs | Layouts | Templates
Project Management
Asana | Trello | Basecamp | Wrike | Monday.com | Percolate
Web, HTML & CSS
Web pages & forms |
Email Design & Templates | Sitecore | WordPress | Squarespace | Wix
Demand/Lead Generation & Nurturing
Customer Journeying |
Content Creation
EXPERTISE
I'M A DIGITAL MARKETING & COMMUNICATIONS MAVEN.
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I have consistently produced high-impact, omnichannel marketing strategies and programs for both B2B and B2C organizations.
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My detailed awareness and understanding of journey mapping principles allow me to create improved customer experiences with unique engagement programs and content strategies for both commercial and government/federal audiences.
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I'm a true hands-on marketing communications strategist with over 25 years of experience. I've done everything from being a delivery driver (working at Kozmo.com) to creating last-minute name signs for President Clinton and President Bush (working at the 2011 CERAWeek Conference) to walking around a convention center wearing a crazy hat to select winners for an event promotion (working at Pearson Education).
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I've designed several books including the photo editing, calibration, and layout of the photo sections for The Quest by Daniel Yergin (published September 19, 2011) and I created the front and back cover design for Accountability Without Democracy by Lily L. Tsai (published August 27, 2007).